In Greek mythology, Pheme is the personification of fame and renown, or some might say, of rumors and gossips. She is believed to travel among the immortals and the mortals, she knows all the secrets and she whispers in people’s ear. As she talks more and more, her voice becomes louder and louder.
At Phemerie, we wish to empower ourselves and all the women who join us, as we start by having our feet on the ground, our heads in the clouds, we make the small seem great and the great seem greater.
- Not only we want every single one of our pieces to be the highlight of your day to day look, but we also hope to bring you to the center of attention to others' eyes.
- We make sure that a simple design is full of thoughts, a lavish design is full of love and passion.
- We embrace the versatility of Parisian style, we design with real-life Parisian girls in mind; daytime for work, nightlife for fun, weekend strolls or summer time island trips, to curate an effortless wardrobe is what drives us.
- We believe that fashion is about having fun and building confidence, about discovering one's identity a little more every day.
- We fight against overproduction, we do our best to limit fabric waste, we believe that sustainability should systematically be taken into consideration by all brands.
- By limiting our production quantity, we can allocate our resources to search for the exceptional fabrics and to fine tune the details and cutting in our Parisian atelier, all for offering girls who wear our clothes a luxurious experience.
- We are particularly fascinated by the uniqueness of handmade cultural items and are dedicated to finding them a second life in fashion. Like our Suzani, which are more than vintage items, they were served in ceremonial rituals and now finding their new roles in urban girls' wardrobes thanks to Phemerie.